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Toledo news, weather, traffic and sports | Toledo, Ohio, | wtol.com

Toledo football players learning to build their brands

The Rockets will take online courses to learn how to market themselves long after their football careers are finished.

TOLEDO, Ohio — Student-athletes making money is becoming a real possibility. The University of Toledo football program is helping their team learn to brand themselves. Whether it's in a jersey or in the real world, they have the skills to be successful.

The University of Toledo football announced Thursday morning that the team will start brand marketing training. As the NCAA explores athletes being paid for their name, image, and likeness. This training will help them with that, but the goal is to take these life-skills with them long after football is over.

"I think what we are trying to do is make sure their brand isn't just them in a football uniform," said Jason Candle. "It's always at the forefront of our discussions. We talk about life after football and this will help with that a lot."

Head Coach Jason Candle read “Brands win Championships” by Jeremy Darlow. It sparked an idea to help his team build their brand to win the championship of life. He wants his players to be as successful off the field as they are in the Glass Bowl.

"When that last phone call comes that your football career is over we want to have them prepared to turn the page," said Candle.

"Once you get to the real world its all about differentiation. Anything unique you can put on that resume to stand out will help," said Jeremy Darlow.

Through Jeremy’s help, the online courses will teach each Rocket to build their brand and learn how to market themselves so when the helmet comes off, employers are competing to get them.

"At the end of the day, we are all brands. For every single one of us, it's our responsibility to make sure our brand is stronger than the next person's," said Darlow.

"I hope they take full advantage of what's coming to them. I really feel like this is coming from a really good place. What he wants to get out of this program and what we want for our student-athletes aligns," said Candle.

The course is online-based and the student-athletes can do it at their own pace.

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