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Browns RB Nick Chubb's 'Chubb Crunch' cereal to hit shelves this fall

Cleveland Browns running back Nick Chubb's "Chubb Crunch" cereal will hit shelves at area Heinen's grocery stores this fall.

CLEVELAND — Editor's note: the video in the player above is from Jan. 3, 2021.

Over the course of his three-year NFL career, Nick Chubb has established a reputation as one of the league's most soft-spoken superstars. But as evidenced by the upcoming "Chubb Crunch" cereal, that doesn't mean the Cleveland Browns' running back has gone unnoticed.

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On Tuesday, PLB Sports & Entertainment announced that the "Chubb Crunch" cereal will be available to purchase online and at Cleveland Heinen's grocery stores this fall. PLB Sports & Entertainment is the company responsible for a number of sports and entertainment-based cereals, including Doug Flutie's "Flutie Flakes," Tyler Herro's "HerrO's Fruit Hoops" and JuJu Smith-Schuster's "Jumpin JuJu's Crunch."

According to TMZ Sports, the cereal will be similar to Cinnamon Toast Crunch with the box featuring a superhero-like depiction of Chubb. A portion of the proceeds will benefit First Candle, which is described as "an organization committed to eliminating Sudden Infant Death Syndrome (SIDS) and other sleep-related infant deaths through education, while providing support for grieving families who have suffered a loss."

Chubb reportedly had a nephew who died as the result of SIDS.

“I’m excited to release Chubb Crunch with PLB Sports and Entertainment,” Chubb said in a release. “It’s always been a dream to have my own cereal, especially that it benefits a cause that is close to my family.”

A Pro Bowl selection in each of the past two seasons, the 25-year-old Chubb rushed for 1,067 yards and 12 touchdowns while appearing in 12 games last season.