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Holland fireworks business sees record sales amid show cancelations

Miller Fireworks manager Greg Price says there is a 60 to 70% uptick in sales.

LUCAS COUNTY, Ohio — A Fireworks business in Holland is reaping the benefits of firework shows being canceled this year because of COVID-19.

Greg Price, the manager of Miller Fireworks, says sales started booming ahead of the 4th of July weekend. 

"This is unprecedented because as we were moving into the year, we kinda knew that with the Covid hitting that there might be a decrease in sales. However, we thought the other way around. We thought what's gonna happen when everyone comes out," Price said. 

The business, which was founded in 1946, decided to take a gamble and keep shelves fully stocked. So far, it's brought in customers from all around the states and surrounding areas. 

"During fireworks all you gotta do is come outside on your porch and look up in the sky. You know so that's, that's the best thing about it. You don't have to really gather around a lot of people," said John Foster, a customer visiting from Pontiac, Michigan. 

Foster and his family say they spent close to $2,000 on Monday, and they aren't the only ones spending the big bucks.

"Individuals who retail who might only buy 5 cases are buying 30 cases of 1 item. And then people are coming into the retail store and we're probably seeing close to 60 to 70 percent uptick in every unit that comes through," Price said. 

 Price added the record sales are something Miller Fireworks has never seen before during it's time. 

However, he and Foster believe it's a positive outlook on a holiday that will have to be celebrated a little different. 

It'll at least make you relax a little bit. Where everybody had their guard up all this time you know. So it'll at least relieve a little bit of something you know," said Foster who wants to provide some entertainment for his family and neighborhood. 

"Everybody's been sitting at home. They've not been spending a lot of money. They want to get out and this is some of the celebration that they want to take a part of," Price said. 

Miller Fireworks is located on 501 Glengary Rd Holland. Right now they are open from 9a.m. till 9p.m. Monday through Sunday. 

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