Local analyst says Jeep brand will remain strong - News, Weather, Sports, Toledo, OH

Local analyst says Jeep brand will remain strong

"If Congressmen actually believed that, and if the Treasury believed that they were 'dead', they wouldn't have given them the money," said Gary Moore at the University of Toledo. "If Congressmen actually believed that, and if the Treasury believed that they were 'dead', they wouldn't have given them the money," said Gary Moore at the University of Toledo.

By Tanieya Lewis - email

TOLEDO (WTOL) - A sales person is only as good as the brand they believe in. Dave Doster has made a 20-year career of selling the Jeep name. The brand identity of Jeep is one of the strongest on the market," he says.

Though he tries to remain optimistic, it's hard for the sales manager to ignore the negative news headlines about his brand's maker Chrysler. Just yesterday, analysts said the end is near.

But at least one analyst says that scenario doesn't make sense. "If Congressmen actually believed that, and if the Treasury believed that they were 'dead', they wouldn't have given them the money," said Gary Moore at the University of Toledo.

Moore says what makes more sense is Cerberus filing bankruptcy or Chrysler changing ownership while the Jeep brand lives on. "You could find something sold off, something pieced off. Yeah, those things could occur. The Jeep name by itself is worth quite a bit."

So the Jeep plant that drives the Toledo area economy would still provide vehicles and jobs throughout the community. "There may be some repeated interruptions because demand is declining and capacity is more than they need, but I still think that a year from now you can pretty well assume that most of those jobs will still be there," Moore told News 11.

Doster says it will be the product he pushes for years to come.

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