Getting the most out of those Black Friday deals

TOLEDO (WTOL) - Analysts are mixed on their predictions for Black Friday, and the big question is: Will retailers sell enough to put their books in the black?

Just to make sure, they're offering tons of deals Friday to lure you in. After looking through the ads, News 11's Lauren Lowrey came up with some shopping tips for you.

First, start with an idea of what you're looking for -- which gifts are you buying for whom?

If you don't know, you can always get gift ideas just by going through the paper. The real fun begins when you know what you're looking for -- because now, it's a search for who will give you the best deal.

If you want to stick with the paper, try cutting out ads of the items that interest you to compare prices at different stores. And don't forget to cut out coupons that give you an additional percent off for bringing it in.

If you don't want to mess with paper clippings, just google "Black Friday" and you'll come up with millions of sites listing each company's deals. Some retailers offer their sales online, too, which means you wouldn't have to brave the crowds.

But to take advantage of the deals -- timing is everything. So make an action plan before heading out. Think about which stores open first, and which stores are offering sales you have to be in line for to get.

Retailers working hard to get your precious dollars

(AP) - Clear out the trunk and sharpen your elbows -- Black Friday has begun.

The day got it's name because retailers traditionally hope it will tip them over into the black. Even against the backdrop of an extraordinarily gloomy economic outlook, the day still figures to be 1 of the best of the season.

Retailers are pulling out every enticement they can think of. Some stores opened at midnight. All are featuring deep price cuts.

Target is handing out store maps showing where the specials are, including a high-def TV set for $299. Wal-Mart is selling a Blu-ray DVD player for $128.

Best Buy is throwing open its doors at 5 a.m., providing coffee and doughnuts for what it hopes will be lines of shoppers. There'll also be Toshiba laptops for $380 and a Garmin GPS system for $190.

J.C. Penney says it's adding 20% more items to its Black Friday specials, including a half-carat diamond necklace for $79.99.