DEARBORN, Mich. (AP) - Ford is trying to boost employee confidence by letting workers drive vehicles it hopes will pull the storied automaker out of the financial basement.
Ford has pulled around 4,000 workers from their desks at sites near the Dearborn headquarters and onto a test track for a few hours of driving. The company hopes workers will be able to talk up the vehicles and boost confidence that Ford has products coming that people will want to buy.
Most of the vehicles were 2009 or 2010 models of cars and trucks currently on the market. Ford sales are off nearly 14 percent through the first seven months of the year.
The sales slump has contributed to Ford losing $8.7 billion in the second quarter as it races to adjust from trucks to a stronger car lineup.