WTOL.com: News, Weather and Sport for Toledo, OhioAdvertise With WTOL.COM

Advertise With WTOL.COM

No medium has grown as fast as the Internet. It took radio 38 years to reach 50 million users. It took broadcast television 13 years and cable television 10 years. It has taken the Internet less than 5 years to reach that mark.

Internet advertising is Targetable, Trackable, Flexible and Interactive. It's One-On-One and it's 24/7.

Potential customers are directly targeted with your online marketing message. Your business will benefit from the incredible traffic-generating ability of WTOL.COM.

Isn't it time to take advantage of this incredible medium? Advertise your business on WTOL.COM and discover a powerful way to reach new customers and strengthen your relationships with current customers.

The Power of the Internet and Television

The powerful reach of television combined with the targeted, interactive nature of the Internet delivers a powerful "1-2 punch" that no other media can match. WTOL drives viewers to WTOL.COM for the latest News, Weather, Sports and Consumer information.

Why Advertise Locally Online?

Who better to deliver a local audience than a trusted local brand? 74% of users go online for News, Weather and Sports information. Over half of all online users look for local information. Local content drives the Internet. WTOL.COM delivers local content!

What WTOL.COM offers YOUR business:

• The power of TV promotion
• A dominant local site
• Association with a highly-trusted local brand
• The ability to reach your target audience 24/7
• A way to gather consumer information through targeted e-mail programs and online contests
• The Internet utilizes the 6-6 hidden daypart.
• The ability to reach people interactively . . . while they are at work
• Convergent on-air/online packages
• Flexibility in delivering your Ad Campaign - exclusive sponsorships, content integration, streaming video and desktop applications
• Performance-based marketing opportunities

Advertising Opportunities

• Exclusive sponsorships - integrating your message within applicable content  
• Content that targets News, Weather, Sports, Auto, Entertainment, Business and Consumer, Health, Community and many other categories
• Targeted outbound email campaigns (HTML)
• Interstitials and streaming video delivery
• Header position graphics
• Contests and registration databasing
• On-air support
• Tile ads
• And many more ways to meet your advertising needs!

Contact Us

To learn how you can reach the local online consumer, contact:

Advertise on WTOL11 Your Community:

Raycom Media has partnered with DataSphere to sell local advertising on WTOL11 Your Community.

Through this partnership, local businesses are able to reach their target audience through advertisements and sponsorships in the specific communities they represent.

For more information or to advertise on the community web sites, please contact:

Nick Bade
Community Web Producer
419-248-1121
nbade@wtol.com