BOWLING GREEN, OH (WTOL) - Wood County Health Department released a package of new logos and informational materials today that will be used to visually represent the agency, which is also replacing "district" in its name.
The agency's new logo includes shades of blue and green in a shape that reflects unity, and the sense that each of the health department's four main divisions represents one distinct piece of a whole. In addition to a new health department logo, there is a separate image for each of the four main divisions: Environmental Health, Health Promotion and Preparedness, the Community Health Center and the Women, Infants and Children (WIC) program.
The name Wood County Health District was created about 10 years ago to better represent the health department's service territory, which includes all of Wood County. Despite that change, most people continued to refer to the more commonly used "health department."
"We've been known as the health department for so long that the term 'district' never really caught on. A lot of people continued to refer to us as the health department, which created some confusion that we would like to get away from," said Ben Batey, Wood County Health Commissioner.
Beginning last fall, the health department worked with students from Bowling Green State University's Graphic Design program, who generated ideas and provided valuable artistic contributions. One of the students, Zach Nelson, joined the health department as an intern this spring to refine and implement the new logos. Additional tweaks and changes are likely over the next several weeks.
The health department's brand realignment also shortened name of the Community Health Center to better reflect industry standards.