Buy buttons changing the way consumers shop - Toledo News Now, News, Weather, Sports, Toledo, OH

Buy buttons changing the way consumers shop

(Toledo News Now) -

Buy buttons like Paypal are changing the way we all shop. Experts say shopping from your smartphone, tablet or computer will soon be faster, easier and possibly more secure.

Busy salon owner Diane Wright does most of her shopping between clients on her iPad or smartphone. When she finds something she likes, she simply clicks on the buy button icon and it ships right out.

"It makes it faster and easier and it's just a quicker way to get to everything,” said Wright.

So how do buy buttons work?

Like Paypal and Amazon’s payment buttons, you simply enter your credit card and shipping information into the site to save for future purchases. And experts predict more buy buttons will be popping up all over the internet.   

"Buy buttons are definitely, I would say exploding,” said Nick Holland with Javelin Research.

In fact, Facebook, Twitter, and Google are now trying their own buy button systems. You simply click on a product that appears in an ad, a post, or in a search engine query and you too can get one click shopping and shipping.

"If you make it easier for a consumer to buy something they see when they're searching online, on their mobile device then those shoppers become much more valuable than advertising. It's an extra revenue for retailers,” said John Breyault with the National Consumer League.

The days of stumbling through your wallet to dig out your credit card for every online purchase could be changing.

"It's better for the retailers because they convert more people from shoppers into buyers,” said Breyault.

And if consumers make sure a site offering buy buttons is well known and reputable, experts say shopping through buy buttons may become more secure because your credit card information usually stays in their payment processing system and the retailer never sees your card number.  

"You have your details stored in safe environment as sanctioned by the card networks themselves and the information is delivered on demand,” said Holland.

Wright says the ease of using a buy button actually intrigued her to try a new retailer. 

"I'm liking their products and what I they have to offer. So it's been a good exposure,” said Wright.

Experts say if you're not familiar with a site offering buy buttons, be sure to do some research and check the company out before you enter any personal information. 

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