Don't Waste Your Money: Higher price on African American Barbie - Toledo News Now, News, Weather, Sports, Toledo, OH

Don't Waste Your Money: Higher price on African American Barbie leaves father upset

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TOLEDO, OH (Toledo News Now) - The father of a six year old girl found a price difference between Barbie dolls that rubbing him the wrong way.

In 2014, it may come as a shock to see an African American Barbie doll costs twice as much as the white version of the same doll.

But that is exactly what one retailer was doing.

Rather than fight the holiday shopping crowds Warren Johnson decided to get on his smart phone, when his six year old daughter asked for an African American Barbie doll for Christmas.

"So we went to the Target website...,” said Johnson.

And he couldn't believe his eyes when he saw the African American Barbie was $49 while the white Barbie was just $23, a difference of more than $25.

"When my daughter asked the question, ‘why is the black doll more expensive than the white doll,' I really didn't have an answer for her," said Johnson.

Other than color the two dolls appear to be identical and Johnson wondered why during a time of tense racial relations, why Target would have such different prices.

"It kind of rubbed me the wrong way, in light of all the things going on," said Johnson.

So, he called Target's customer service line.

"We called up to the offices in Minnesota. When we talked to a manager up there they said it wasn't right, that the price should be the same," said Johnson.

Target then agreed to sell it to him for the lower price. And after another call the company went a step further and lowered the price of the African American Barbie to match the white doll nationwide, saying in a statement:

“It is never our intention to offend our guests. Both dolls should have reflected the same pricing. However, due to a system issue this change did not occur.”

"If you are going to have one price marked down on one doll, the other doll should have been marked down at the same price at least," said Johnson.

The dolls are now the same price, but it took a six year old girl and her upset father to accomplish it.

No one is accusing Target of deliberately changing the pricing on one doll over the other, and it appears to have been an honest pricing mistake that no store wants to make.

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