Don't Waste Your Money: Higher price on African American Barbie - News, Weather, Sports, Toledo, OH

Don't Waste Your Money: Higher price on African American Barbie leaves father upset

TOLEDO, OH (Toledo News Now) - The father of a six year old girl found a price difference between Barbie dolls that rubbing him the wrong way.

In 2014, it may come as a shock to see an African American Barbie doll costs twice as much as the white version of the same doll.

But that is exactly what one retailer was doing.

Rather than fight the holiday shopping crowds Warren Johnson decided to get on his smart phone, when his six year old daughter asked for an African American Barbie doll for Christmas.

"So we went to the Target website...,” said Johnson.

And he couldn't believe his eyes when he saw the African American Barbie was $49 while the white Barbie was just $23, a difference of more than $25.

"When my daughter asked the question, ‘why is the black doll more expensive than the white doll,' I really didn't have an answer for her," said Johnson.

Other than color the two dolls appear to be identical and Johnson wondered why during a time of tense racial relations, why Target would have such different prices.

"It kind of rubbed me the wrong way, in light of all the things going on," said Johnson.

So, he called Target's customer service line.

"We called up to the offices in Minnesota. When we talked to a manager up there they said it wasn't right, that the price should be the same," said Johnson.

Target then agreed to sell it to him for the lower price. And after another call the company went a step further and lowered the price of the African American Barbie to match the white doll nationwide, saying in a statement:

“It is never our intention to offend our guests. Both dolls should have reflected the same pricing. However, due to a system issue this change did not occur.”

"If you are going to have one price marked down on one doll, the other doll should have been marked down at the same price at least," said Johnson.

The dolls are now the same price, but it took a six year old girl and her upset father to accomplish it.

No one is accusing Target of deliberately changing the pricing on one doll over the other, and it appears to have been an honest pricing mistake that no store wants to make.

Follow Toledo News Now:   

Download our app here

Copyright 2014 Toledo News Now. All rights reserved.
  • Headlines from Lucas, Wood, Ottawa, Fulton & Monroe CountiesNewsMore>>

  • 3 hurt in shooting at Truth Nightclub

    3 hurt in shooting at Truth Nightclub

    Monday, June 25 2018 11:49 AM EDT2018-06-25 15:49:58 GMT
    (Source: WTOL)(Source: WTOL)

    Three people were injured in a shooting early Monday morning at Truth Nightclub on East Alexis Road. Toledo Police were called to the nightclub around 1 a.m. Monday on reports of shots being fired inside the bar. Witnesses told officers that there had been a fight inside the club and several shots were fired. Three victims arrived at different hospitals suffering from gunshot wounds after the incident. Keyshawn Holston was shot several times and was listed in critical condition Mon...

    More >>

    Three people were injured in a shooting early Monday morning at Truth Nightclub on East Alexis Road. Toledo Police were called to the nightclub around 1 a.m. Monday on reports of shots being fired inside the bar. Witnesses told officers that there had been a fight inside the club and several shots were fired. Three victims arrived at different hospitals suffering from gunshot wounds after the incident. Keyshawn Holston was shot several times and was listed in critical condition Mon...

    More >>
  • WTOL This Morning wins Emmy for Best Morning Newscast

    WTOL This Morning wins Emmy for Best Morning Newscast

    Monday, June 25 2018 8:02 AM EDT2018-06-25 12:02:11 GMT

    If you watch WTOL as you get ready for your day in the morning, you are watching award-winning work. For the third year in a row, the WTOL morning won the Emmy for Best Morning Newscast!

    More >>

    If you watch WTOL as you get ready for your day in the morning, you are watching award-winning work. For the third year in a row, the WTOL morning won the Emmy for Best Morning Newscast!

    More >>
  • 1 in hospital after car vs. motorcycle crash

    1 in hospital after car vs. motorcycle crash

    Monday, June 25 2018 6:42 AM EDT2018-06-25 10:42:34 GMT
    (Source: WTOL)(Source: WTOL)

    Police say the driver of the motorcycle was taken to the hospital with unknown injuries. The driver of the car was not injured.

    More >>

    Police say the driver of the motorcycle was taken to the hospital with unknown injuries. The driver of the car was not injured.

    More >>
Powered by Frankly