Don't Waste Your Money: Target and JCPenney - Toledo News Now, News, Weather, Sports, Toledo, OH

Don't Waste Your Money: Target and JCPenney fight to regain consumers trust and wallets

(Toledo News Now) -

Are you shopping at Target as much since the massive data breach? Many shoppers have cut back on their visits to Target, and another store may be benefiting.

Think back a year ago: Target was the hottest, trendiest discount department store around. On the flip side JCPenney was a disaster, with some analysts predicting it might not last another year. Now, the picture is very different.

It was last May when a Don't Waste Your Money undercover investigation found JCPenney placing higher priced stickers over their original prices. The story went national after the report and was just part of JCPenney's really bad year. The slick store redesigns didn't work, sales plunged, and the CEO got canned.

Target, at the same time, was every woman's favorite discount store with designer goods at Walmart prices, but this year the tables have turned. Forbes Magazine says JCPenney may be the next "great American comeback story" with sales up as it returns to its humble roots.

From the "Doesn't That Stink" file is Target's fall from grace. The massive data breach compromising millions of credit cards left a bad taste in shopper's mouths. Target income plunged 40% in the last quarter, as nervous shoppers stayed away. If your card was involved you might have said, "doesn't that stink."

Target's CEO says the store will work tirelessly to regain the confidence of customers. Based on recent sales, it has work to do.

The good news in all this turmoil for shoppers is that you can expect more sales this spring and summer as both chains work hard to regain the consumers they've lost the last year or two.

That way you don't waste your money.

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Copyright 2014 Toledo News Now. All rights reserved.

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