‘This is Me’ campaign raises money for girls’ health - Toledo News Now, News, Weather, Sports, Toledo, OH

‘This is Me’ campaign raises money for girls’ health

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TOLEDO, OH (Toledo News Now) -

The ‘This is Me' campaign features women from across the area without makeup, and it's taking Toledo by storm.

Jeremy Baumhower was inspired by his three daughters when he came up with the campaign. He says he wanted to celebrate local women courageous enough to be photographed and displayed without makeup on.

"I wanted to be able to take my daughters into a room and show them…these incredible backgrounds and stories," Baumhower said. "It really came from a selfish thing, but it's evolved into something…incredibly beautiful."

The photos will be on display Friday night during a fundraiser at the Blarney. Money raised will go toward ‘Girls on the Run,' an organization for third, fourth and fifth-grade girls that promotes healthy lifestyles and self-esteem.

"Our goal is to reach every girl in northwest Ohio, no matter of their financial ability to afford the programs," said Sarah Diller, a board member for Girls on the Run. "All the funds raised here will go toward scholarships to help every girl have the opportunity."

Baumhower's goal is to get the program into Toledo Public Schools, and is hoping to raise at least $3,000. But he says it goes beyond the Friday night event.

"It's about 10-15 years from now, when the money that is generated from tomorrow night makes a difference in this area," he said.

For more information about the event, visit the This is Me website.

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