Netflix recently made broadcast history by receiving 14 Emmy nominations for three original TV shows. (Source: PRNewsFoto/Netflix, Inc.)
(RNN) - Netflix has gotten a bad rap over the past couple of years, however, the service is now making a comeback - and an industry-changing one at that.
In the past year, Netflix began to create original TV shows - a bold move for a service that got their start from shoving DVDs in the mail and offering a not-so-extensive library of TV shows.
However, it seems that Netflix's coming-of-age move is paying off. On Thursday, they received 14 Emmy nominations for three original shows, political thriller House of Cards, remade hit TV comedy Arrested Development and murder mystery Hemlock Grove.
"We are overwhelmed with 14 nominations and honored by a warm welcome which confirms what we have always believed, that great television is great television regardless of where, when and how it is enjoyed," said Ted Sarandos, Netflix chief content officer. "We are so proud of our series creators and their groundbreaking work on House of Cards, Arrested Development and Hemlock Grove."
And with their Emmy nods, Netflix is now considered a premium TV outlet, along with AMC, HBO and Showtime - a first for the company that used to be strictly technological.
In 2011, the company split their combined services of streaming TV and mail-in DVD, essentially doubling the price of the two services together for customers. In the aftermath, they lost more than 800,000 subscribers.
However, their revamped strategy has seen a rise in paid subscribers, and according to Forbes, Netflix even surpassed HBO's subscribers in the first quarter of 2013.
Let's face it, if you want quality TV - Netflix is a front contender.
They recently started yet another bold original show, Orange is the New Black, by Weeds creator Jenji Kohan.
The acclaimed new drama, based on a popular memoir of the same name by Piper Kerman, follows engaged Brooklynite Piper Chapman, whose former relationship with a drug-runner results in her arrest and 15-month stay in a federal penitentiary.
Netflix had such faith in the show that they went ahead and renewed it for a second season before its July 11 release date.
And with good reason, if Orange is the New Black is anything like Weeds, Netflix could be receiving yet another Emmy nod next year.
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