Local reaction to Super Bowl Jeep ad - News, Weather, Sports, Toledo, OH

Local reaction to Super Bowl Jeep ad

TOLEDO, OH (Toledo News Now) -

Last year, Chrysler came out with their "It's Halftime, America" ad, narrated by Clint Eastwood. This year, it was "Whole Again," narrated by Oprah Winfrey, which aired shortly after halftime of the Super Bowl.

Each ad didn't focus as much on the product as they did their message – a message that hit home for many Americans, and made one local dealer beam with pride.

The "Whole Again" commercial opened with families at home, going about their day-to-day activities. The viewer slowly learns that the families are waiting for a loved one in the military to come home from overseas. Not until the second half of the 2-minute ad does it become clear that it is a Jeep commercial.

To Jeep dealer and owner of Grogan's Towne, Denny Amrhein, it was a powerful message.

"It was one of those ads where you just sat there and watched because you didn't know what it was about," Amrhein said. "I mean, to me it was as powerful an ad as they have had anywhere in a long, long time, and I think Chrysler's ads for the last 3-4 years in the Super Bowl have been that strong."

Another Chrysler Super Bowl ad this year was also rated among the best of the 2013 Super Bowl commercials – the Dodge Trucks ad with Paul Harvey, "God made a Farmer."

Copyright 2013 Toledo News Now. All rights reserved.

  • Headlines from Lucas, Wood, Ottawa, Fulton & Monroe CountiesNewsMore>>

  • Ohio Department of Health observes increase in cases of hepatitis A tied to certain risk factors

    Ohio Department of Health observes increase in cases of hepatitis A tied to certain risk factors

    Friday, June 22 2018 5:37 PM EDT2018-06-22 21:37:11 GMT
    As of June 20, the Ohio Department of Health showed Lucas County with 20 hepatitis A cases. (SOURCE: ODH)As of June 20, the Ohio Department of Health showed Lucas County with 20 hepatitis A cases. (SOURCE: ODH)
    As of June 20, the Ohio Department of Health showed Lucas County with 20 hepatitis A cases. (SOURCE: ODH)As of June 20, the Ohio Department of Health showed Lucas County with 20 hepatitis A cases. (SOURCE: ODH)
    The Ohio Department of Health has declared a statewide community outbreak of hepatitis A after observing an increase in cases linked to certain risk factors. Ohio is reporting 79 hepatitis A cases associated with the outbreak so far this year, almost double the number of cases reported during all of last year. As of June 20, ODH data show Lucas County with 20 cases and Hancock County with five cases. Other counties cited were Wood with three, Ottawa with two, and Sandusky, Sene...More >>
    The Ohio Department of Health has declared a statewide community outbreak of hepatitis A after observing an increase in cases linked to certain risk factors. Ohio is reporting 79 hepatitis A cases associated with the outbreak so far this year, almost double the number of cases reported during all of last year. As of June 20, ODH data show Lucas County with 20 cases and Hancock County with five cases. Other counties cited were Wood with three, Ottawa with two, and Sandusky, Sene...More >>
  • Toledo judges are beginning to arm themselves more for personal safety

    Toledo judges are beginning to arm themselves more for personal safety

    Friday, June 22 2018 5:35 PM EDT2018-06-22 21:35:04 GMT
    (Judge Zmuda has been a judge for 15 years. He said he has seen more judges obtaining CCW's now than ever before.)(Judge Zmuda has been a judge for 15 years. He said he has seen more judges obtaining CCW's now than ever before.)
    (Judge Zmuda has been a judge for 15 years. He said he has seen more judges obtaining CCW's now than ever before.)(Judge Zmuda has been a judge for 15 years. He said he has seen more judges obtaining CCW's now than ever before.)

    A simple accident at the Scott Park Gun range has many wondering if the job of a judge is becoming more dangerous.  

    More >>

    A simple accident at the Scott Park Gun range has many wondering if the job of a judge is becoming more dangerous.  

    More >>
  • VIDEO: Milo the pig at center of family's fight in Sylvania Township

    VIDEO: Milo the pig at center of family's fight in Sylvania Township

    Friday, June 22 2018 5:04 PM EDT2018-06-22 21:04:29 GMT

    After a Sylvania Township family received notice that their pet pig is not permitted under Sylvania Township ordinances, they've taken the pig's plight public with a petition drive. The Crandell family are the keepers of Milo, who is deemed as both a pet and an emotional support animal for Todd Crandell. After a neighbor called Sylvania Township officials to report Milo, the family was informed they had 30 days to get rid of him. Sylvania Township has an ordinance that prevent...

    More >>

    After a Sylvania Township family received notice that their pet pig is not permitted under Sylvania Township ordinances, they've taken the pig's plight public with a petition drive. The Crandell family are the keepers of Milo, who is deemed as both a pet and an emotional support animal for Todd Crandell. After a neighbor called Sylvania Township officials to report Milo, the family was informed they had 30 days to get rid of him. Sylvania Township has an ordinance that prevent...

    More >>
Powered by Frankly