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Pepsi, IHOP team up to create maple syrup-flavored soft drink

Foodies and cola lovers who want a taste of the new beverage should post a photo of their stack of pancakes on Twitter or Instagram for a chance to win.
Credit: Pepsi

TOLEDO, Ohio โ€” Pepsi and IHOP are partnering to offer Pepsi Maple Syrup Cola for a limited time, but you'll have to act fast if you hope to win a can.

The soft drink combines the "indulgent flavor profile of maple syrup with the crisp, refreshing caramel notes of a Pepsi." Starting Thursday morning, you could be one of 2,000 lucky recipients through the #ShowUsYourStack campaign.

Foodies and cola lovers who want a taste of the new beverage should post a photo of their stack of pancakes on Twitter or Instagram, and include the following in the caption: #ShowUsYourStack, #PepsiSweepstakes and @IHOP. The contest ends March 29.

You must follow @Pepsi for the duration of the contest.

One lucky winner will receive a custom-made Pepsi spout, inspired by the iconic IHOP syrup pitchers.

โ€œThere is truly nothing quite like the indulgent taste of Pepsi Maple Syrup Cola โ€“ sweet maple syrup blended with the refreshing taste of Pepsi cola. We couldnโ€™t be more excited to partner with IHOP on this special initiative, as it isnโ€™t often we get to bring together two iconic brands to satisfy the cravings of pancake and Pepsi lovers alike,โ€ said Todd Kaplan, chief marketing officer for Pepsi. โ€œWe canโ€™t wait to celebrate those who have an unapologetic love of pancakes by giving the limited-edition cans to 2,000 fans who #ShowUsYourStack online.โ€

Pepsi Maple Syrup Cola comes on the heels of several of the Pepsi brandโ€™s unique innovations including PEPSI X PEEPS, Pepsi Apple Pie and Pepsi x Cracker Jack.

โ€œAt IHOP we celebrate our history of bringing folks together and providing a sense of togetherness, belonging and joy when they dine with us,โ€ said Kieran Donahue, Chief Marketing Officer, IHOP. โ€œWe are thrilled to partner with Pepsi to have some fun and create a moment for our guests to bring home an additional source of happiness with this limited-edition Pepsi Maple Syrup Cola.โ€

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