TOLEDO (WTOL) -“Have your drink and drive, too."
That’s Heineken’s new slogan for their non-alcoholic beer.
Yes, you read that right.
The company is rolling out Heinekin 0.0 in the United States with designated drivers and those watching their calories in mind. The drink has just 65 calories.
Heinekin debuted the beer in Barcelona in 2017 and has since released it in more than 30 countries, according to CNBC.
The company is advertising new occasions for people to drink beer to promote the product, including after a workout or during an office lunch.